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About Bachelor of
Business Administration

The Bachelor of Business Administration (BBA) program is a future-focused undergraduate course designed to develop dynamic business leaders equipped for the challenges of a rapidly evolving global economy. Our BBA offers a robust foundation in management principles while allowing students to specialize in high-demand domains through industry-integrated tracks.
With specializations in in Digital Marketing, Marketing Management (in collaboration with JK Cement Ltd.), Finance / Finance with ACCA, and Fintech & Blockchain, the program blends academic rigor with real-world relevance. These cutting-edge specializations are curated to align with contemporary industry trends, offering students both conceptual clarity and practical exposure. Whether it's mastering digital strategies to build brands, exploring global financial markets, gaining ACCA-aligned accounting expertise, or diving into disruptive technologies like blockchain and fintech, our BBA program prepares students not just for jobs, but for impactful careers. Through case-based learning, industry projects, internships, and expert mentorship, we nurture entrepreneurial thinking, data fluency, ethical leadership, and global competence.
Specialisation Offered
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Curriculum

POs

PO1- Management Knowledge: Ability to apply knowledge of management concepts and frameworks to the resolution of challenges faced by business.

PO2- Problem Solving: Ability to solve complicated corporate and societal problems by applying different management tools and continuous learning approaches.

PO3- Effective Communication: Develop the skill to communicate successfully to clearly express your ideas and views to different cultures.

PO4- Leadership & Teamwork: To develop the capacity to work in a team and lead towards the attainment of organizational goals.

PO5- Global Perspective and Environmental Awareness: Awareness: Ability to tackle contemporary business challenges and develop an awareness of cross-cultural elements of business, management, and environment.

PO6- Entrepreneurial Perspective: Identify business possibilities and apply managerial abilities to launch, execute, and manage start-ups.

PO7- Code of Conduct: Follow the code of conduct and ethical values in each endeavour. Exhibit awareness of ethical issues and can differentiate ethical and unethical behaviours.

Pathway After
Bachelor of Business Administration

Careers

General Management & Business Roles
Digital Marketing
Marketing & Sales
Finance
Fintech & Blockchain
Other Specialized Career Paths

Top Recruiters

Top companies recruiting BBA Graduates are as follows:

Dr. Shweta Lalwani

Chairperson
Welcome to the BBA Program!
At the Faculty of Management, Sir Padampat Singhania University, we aim to nurture future- ready business professionals through a dynamic and industry-aligned curriculum. Our BBA offers core management education with cutting-edge specializations in Digital Marketing, Finance/ Finance with ACCA, Marketing Management (JK Cement Ltd.), and Fintech & Blockchain. We believe in experiential learning. Through internships, live projects, international immersions, industry interactions, case studies, and simulations, our students gain real-world exposure that enhances their decision-making, communication, and problem- solving abilities. Our faculty members—experienced academicians and practitioners—serve not just as teachers, but as mentors who guide students on their academic and career journeys. The program will help you to gain the skills, mindset, and confidence to shape your future in the world of business.

Why BBA From SPSU

2nd Best BTech program in India for Research & Placements

Experiential Learning through mentorship by leading Multi National Corporations (MNCs)

2nd Best BTech program in India for Research & Placements

Global Exposure resulting from many MOUs with foreign universities

2nd Best BTech program in India for Research & Placements

Employability support programmes to enhance career opportunities for learners

Our Alumni Working with Fortune
500 Companies

BBA Eligibility
Criteria & Selection Process

Eligibility & Fee

BBA
Passed XII std or its equivalent examination and obtained at least 50 % marks (at least 40 % marks, in case of Backward Class categories, Economically Weaker Section and Persons with Disability)

Fee Per Annum 

INR 1.5 Lac

Selection

BBA
Selection will be based on merit of  
Candidate must have passed XII std. or its equivalent position

Scholarship
worth ₹22Cr

JK Cement Scholarship worth ₹35Cr

Merit Based Scholarship UG Programs
=98% in Xth & Xllth
100% Scholarship
>=95% & <98% in Xth & Xllth
75% Scholarship
>=90% & <95% in Xth & Xllth
65% Scholarship
>=80% & <90% in Xth & Xllth
55% Scholarship
>=70% & <80% in Xth & Xllth
45% Scholarship
>=60% & <70% in Xth & Xllth
35% Scholarship
>=50% & <60% in Xth & Xllth
25% Scholarship

JK Cement Scholarship worth

₹35
Crore

Engineering Program

Merit Based Scholarship PG Programs
=98% in in Xllth & Graduation
100% Scholarship
>=95% & <98% in Xllth & Graduation
75% Scholarship
>=90% & <95% in Xllth & Graduation
65% Scholarship
>=80% & <90% in Xllth & Graduation
55% Scholarship
>=70% & <80% in Xllth & Graduation
45% Scholarship
>=60% & <70% in Xllth & Graduation
35% Scholarship
>=50% & <60% in Xllth & Graduation
25% Scholarship

Student Testimonials

BBA Frequently Asked Questions

Our BBA program offers industry-aligned specializations like Digital Marketing, Finance with ACCA, Marketing in collaboration with JK Cement Ltd., and Fintech & Blockchain, providing students with a competitive edge in emerging business domains.
Yes, students typically select their specialization after gaining exposure to core management subjects in the initial semesters. This helps them make informed decisions based on their interests and strengths.
Yes, our Marketing Management specialization is offered in collaboration with JK Cement Ltd., providing students with practical insights, projects, and networking opportunities directly from the industry.
Graduates can pursue careers in marketing, digital media, finance, fintech, consulting, entrepreneurship, and more. The ACCA track also opens doors to international accounting and finance roles.
Absolutely. We have a strong network of corporate partners and ensure that all students undertake mandatory internships and live projects to gain real-world experience.
Yes. The program builds a solid foundation in management principles and analytical thinking, making it an ideal prelude to MBA or other postgraduate studies.
We follow an experiential learning approach that includes case studies, simulations, workshops, guest lectures, industry visits, and project-based learning.
Yes. Especially in the Finance with ACCA track, students work toward globally recognized ACCA qualifications during their BBA. Other certifications in digital marketing and fintech are also encouraged.
Yes. The program encourages innovation through entrepreneurship cells, business plan competitions, and startup incubation support.
Our dedicated Career Development Cell provides placement training, resume building, mock interviews, and connects students with recruiters across industries.

Bachelor Business Administration