RCS
About Bachelor of
Business Administration
The Bachelor of Business Administration (BBA) program is a future-focused
undergraduate course designed to develop dynamic business leaders equipped for the
challenges of a rapidly evolving global economy. Our BBA offers a robust foundation in
management principles while allowing students to specialize in high-demand domains
through industry-integrated tracks.
With specializations in in Digital Marketing, Marketing Management (in collaboration with
JK Cement Ltd.), Finance / Finance with ACCA, and Fintech & Blockchain, the program
blends academic rigor with real-world relevance. These cutting-edge specializations are
curated to align with contemporary industry trends, offering students both conceptual clarity
and practical exposure. Whether it's mastering digital strategies to build brands, exploring
global financial markets, gaining ACCA-aligned accounting expertise, or diving into
disruptive technologies like blockchain and fintech, our BBA program prepares students not
just for jobs, but for impactful careers. Through case-based learning, industry projects,
internships, and expert mentorship, we nurture entrepreneurial thinking, data fluency, ethical
leadership, and global competence.
Specialisation Offered
- Digital Marketing
- Marketing Management in collaboration with JK Cement Ltd.
- Finance/ Finance with ACCA
- Fintech & Blockchain
Curriculum
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 7
Semester 8
Semester 1
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Principles of Management |
| MGMXXXX | Principles of Marketing |
| MGMXXXX | Business Economics |
| MGMXXXX | Financial Accounting (SPSU &Finance) |
| Ability Enhancement Course* | |
| AEXXXXX | Foundations of Effective Communication |
| Multidisciplinary Course | |
| MDXXXXX | Basics of Excel |
| Value Added Course | |
| VAXXXXX | Environmental Studies |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| Digital Marketing (DM) – Basics of Digital Marketing, 4-0-0-4 | |
| Marketing Management with JK Cement (MJK) – Consumer Behaviour, 4-0-0-4 | |
| Finance (FI) /ACCA – Business and Technology, 4-0-0-4 | |
| Fintech & Blockchain (FB)- Introduction to Financial Systems and Digital Finance, 4-0-0-4 | |
Semester 2
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Managing People & Organizations |
| MGMXXXX | Business Statistics |
| MGMXXXX | Business Ethics (SPSU) / MGMXXXX Financial Reporting (Finance only) |
| Ability Enhancement Course* | |
| AEXXXXX | Personal Branding and Corporate Presence |
| Multidisciplinary Course | |
| MDXXXXX | Fundamentals of Data Visualization |
| Skill Enhancement Courses | |
| SEXXXXX | Fundamentals of Office applications |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| DM – Digital Visualization and Expression, 4-0-0-4 | |
| MJK- Retail strategy & dynamics, 4-0-0-4 | |
| FI/ ACCA – Management Accounting, 4-0-0-4 | |
| Fintech & Blockchain (FB)- Basics of Financial Technologies and Digital Tools, 4-0-0-4 | |
|
|
Semester 3
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Business Environment (SPSU) / Performance Management (Finance only) |
| MGMXXXX | Financial Management (SPSU & Finance) |
| MGMXXXX | Managing Human Resources |
| MGMXXXX | Operations Research |
| Project | |
| MGMXXXX | Mini Project* |
| Ability Enhancement Course* | |
| AEXXXXX | Presentation Skills |
| Skill Enhancement Courses | |
| SEXXXXX | Tally & ERP 9.0 |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| DM – Content Writing, 4-0-0-4 | |
| MJK- Integrated Marketing communications, 4-0-0-4 | |
| FI/ACCA – Strategic Business Reporting, 4-0-0-4 | |
| FB – Digital Transformation in Financial Services, 4-0-0-4 | |
Semester 4
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Basics of Business Strategy |
| MGMXXXX | Research Methodology |
| MGMXXXX | Corporate and Business Law (SPSU & Finance) |
| MGMXXXX | Indian Financial System |
| MGMXXXX | Family Business and Entrepreneurship |
| Ability Enhancement Course | |
| AECXXXX | Experiential Team Building |
| Value added Course | |
| VAXXXXX | Corporate Social Responsibility (CSR) |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| List of Specializations | |
| DM – Search Engine Management,4-0-0-4 | |
| MJK- Product & Brand Management, 4-0-0-4 | |
| FI/ACCA – Audit and Assurance, 4-0-0-4 | |
| FB- Financial Analytics for Decision-Making, 3-0-1-4 | |
|
|
Semester 5
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Cost & Management Accounting (SPSU) / Taxation (Finance only) 2-1-0-3 |
| MGMXXXX | Leadership (SPSU) / Strategic Business Leader (Finance only) |
| MGMXXXX | Project Management |
| Ability Enhancement Course* | |
| AEXXXXX | Soft Skills |
| Multidisciplinary Courses | |
| MDXXXXX | Introduction to Sustainable Development |
| Value added Course | |
| VAXXXXX | Corporate Readiness Program |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| Internship | |
| MGMXXXX | Summer Internship |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| DM – Influencer, Email Marketing and Blogging , 4-0-0-4 | |
| MJK- Marketing Insights and Research, 4-0-0-4 | |
| FI/ ACCA – Advanced Audit and Assurance, 4-0-0-4 | |
| FI/ ACCA – Advanced Audit and Assurance, 4-0-0-4 | |
Semester 6
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | International Business Management |
| MGMXXXX | AI in Business |
| MGMXXXX | HR Metrics & Analytics |
| Skill Enhancement Course | |
| SEXXXXX | Fundamentals of Blockchain and Cryptocurrency |
| Ability Enhancement Course* | |
| AECXXXX | Campus to Corporate-I |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| DM – Social Media Marketing , 4-0-0-4 | |
| MJK- International Marketing, 4-0-0-4 | |
| FI/ACCA – Advanced Financial Management, 4-0-0-4 | |
| FB- Risk Management and Fraud Prevention in Digital Finance, 4-0-0-4 | |
| |
| |
Semester 7
| Category | Course Title |
|---|---|
| Major Core | |
| MGMXXXX | Sales Management |
| MGMXXXX | E-Commerce |
| MGMXXXX | Business Analytics |
| Ability Enhancement Course* | |
| AECXXXX | Campus to Corporate- II |
| Specialization Course | |
| XXXXXXX | Specialization Course |
| XXXXXXX | Specialization Course |
| * AEC- To be offered by Career Development Cell (CDC) | |
| List of Specializations | |
| DM – Marketing Analytics , 3-0-1-4 | |
| DM – Digital Media and Communication, 4-0-0-4 | |
| MJK – Marketing Analytics & Consumer Insights, 3-0-1-4 | |
| MJK – Digital Marketing, 4-0-0-4 | |
| FI – Corporate Valuation & M&A, 4-0-0-4 | |
| FI – Investment Analysis & Portfolio Management, 4-0-0-4 | |
| FB- Global Trends in FinTech Innovation, 4-0-0-4 | |
| FB – Advanced Blockchain Applications, 4-0-0-4 | |
Semester 8
| Category | Course Title |
|---|---|
| Research Project/Dissertation | |
| MGMXXXX | Research Project/Dissertation |
POs
PO1- Management Knowledge: Ability to apply knowledge of management concepts and
frameworks to the resolution of challenges faced by business.
PO2- Problem Solving: Ability to solve complicated corporate and societal problems by applying different management tools and continuous learning approaches.
PO3- Effective Communication: Develop the skill to communicate successfully to clearly express your ideas and views to different cultures.
PO4- Leadership & Teamwork: To develop the capacity to work in a team and lead towards the attainment of organizational goals.
PO5- Global Perspective and Environmental Awareness: Awareness: Ability to tackle contemporary business challenges and develop an awareness of cross-cultural elements of business, management, and environment.
PO6- Entrepreneurial Perspective: Identify business possibilities and apply managerial abilities to launch, execute, and manage start-ups.
PO7- Code of Conduct: Follow the code of conduct and ethical values in each endeavour. Exhibit awareness of ethical issues and can differentiate ethical and unethical behaviours.
PO2- Problem Solving: Ability to solve complicated corporate and societal problems by applying different management tools and continuous learning approaches.
PO3- Effective Communication: Develop the skill to communicate successfully to clearly express your ideas and views to different cultures.
PO4- Leadership & Teamwork: To develop the capacity to work in a team and lead towards the attainment of organizational goals.
PO5- Global Perspective and Environmental Awareness: Awareness: Ability to tackle contemporary business challenges and develop an awareness of cross-cultural elements of business, management, and environment.
PO6- Entrepreneurial Perspective: Identify business possibilities and apply managerial abilities to launch, execute, and manage start-ups.
PO7- Code of Conduct: Follow the code of conduct and ethical values in each endeavour. Exhibit awareness of ethical issues and can differentiate ethical and unethical behaviours.
Pathway After
Bachelor of Business Administration
Careers
General Management & Business Roles
- Business Analyst
- Management Trainee
- Project Coordinator
- Administrative Manager
Digital Marketing
- Digital Marketing Executive
- SEO/SEM Specialist
- Social Media trainee
- Content Strategist
- Email Marketing Specialist
- Digital Campaign Manager
- Influencer Marketing Coordinator
Marketing & Sales
- Brand Manager
- Product Manager
- Marketing Executive
- Sales Manager
- Market Research Analyst
- Retail Management Executive
Finance
- Financial Analyst
- Investment Banking Associate
- Accountant (with ACCA track)
- Tax Consultant
- Risk Analyst
- Budget Analyst
- Credit Analyst
Fintech & Blockchain
- Fintech Analyst
- Blockchain Business Consultant
- Risk & Compliance Executive in Fintech
Other Specialized Career Paths
- Supply Chain Coordinator
- Human Resource Executive
- Customer Relationship Manager
Top Recruiters
Top companies recruiting BBA Graduates are as follows:
- Wipro
- Jaro Education
- NoBroker
- Skillish
- Decathlon
- Aculife
- Arista Systems
- Alacrity
- Dell Inc
- NEC Corporation
- ASUSTEK Computer Inc
- SAIC
- IBM
- Banks
- Ernst & Young
- McKinsey & Company
- Goldman Sachs
- Deloitte
- Hewlett-Packard (HP)
- Microsoft
Dr. Shweta Lalwani
Chairperson
Welcome to the BBA Program!
At the Faculty of Management, Sir Padampat Singhania University, we aim to nurture future- ready business professionals through a dynamic and industry-aligned curriculum. Our BBA offers core management education with cutting-edge specializations in Digital Marketing, Finance/ Finance with ACCA, Marketing Management (JK Cement Ltd.), and Fintech & Blockchain. We believe in experiential learning. Through internships, live projects, international immersions, industry interactions, case studies, and simulations, our students gain real-world exposure that enhances their decision-making, communication, and problem- solving abilities. Our faculty members—experienced academicians and practitioners—serve not just as teachers, but as mentors who guide students on their academic and career journeys. The program will help you to gain the skills, mindset, and confidence to shape your future in the world of business.
At the Faculty of Management, Sir Padampat Singhania University, we aim to nurture future- ready business professionals through a dynamic and industry-aligned curriculum. Our BBA offers core management education with cutting-edge specializations in Digital Marketing, Finance/ Finance with ACCA, Marketing Management (JK Cement Ltd.), and Fintech & Blockchain. We believe in experiential learning. Through internships, live projects, international immersions, industry interactions, case studies, and simulations, our students gain real-world exposure that enhances their decision-making, communication, and problem- solving abilities. Our faculty members—experienced academicians and practitioners—serve not just as teachers, but as mentors who guide students on their academic and career journeys. The program will help you to gain the skills, mindset, and confidence to shape your future in the world of business.
Why BBA From SPSU
Experiential Learning through mentorship by leading Multi National Corporations (MNCs)
Global Exposure resulting from many MOUs with foreign universities
Employability support programmes to enhance career opportunities for learners
Our Alumni Working with Fortune
500 Companies
BBA Eligibility
Criteria & Selection Process
Eligibility & Fee
BBA
Passed XII std or its equivalent examination and obtained at least 50 % marks (at least 40 % marks, in case of Backward Class categories, Economically Weaker Section and Persons with Disability)
Fee Per Annum
INR 1.5 Lac
Selection
BBA
Selection will be based on merit of
Candidate must have passed XII std. or its equivalent position
Candidate must have passed XII std. or its equivalent position
Scholarship
worth ₹22Cr
- Additional 5% for wards of defence & para-military personnel
- Additional 5% for girl child
- Additional 5% for state, national & international sports players
- Additional 5% for JK employees wards only
- Additional 5% siblings of existing students or alumni (blood relation only)
- Additional 5% for MBA applicants with CAT & XAT percentile of over 85, or GMAT score of above 650
- Additional 5% for M.Tech. applicants qualifying GATE
Merit Based Scholarship UG Programs
=98% in Xth & Xllth
100% Scholarship
100% Scholarship
>=95% & <98% in Xth & Xllth
75% Scholarship
75% Scholarship
>=90% & <95% in Xth & Xllth
65% Scholarship
65% Scholarship
>=80% & <90% in Xth & Xllth
55% Scholarship
55% Scholarship
>=70% & <80% in Xth & Xllth
45% Scholarship
45% Scholarship
>=60% & <70% in Xth & Xllth
35% Scholarship
35% Scholarship
>=50% & <60% in Xth & Xllth
25% Scholarship
25% Scholarship
JK Cement Scholarship worth
₹35
Crore
Crore
Engineering Program
Merit Based Scholarship PG Programs
=98% in in Xllth & Graduation
100% Scholarship
100% Scholarship
>=95% & <98% in Xllth & Graduation
75% Scholarship
75% Scholarship
>=90% & <95% in Xllth & Graduation
65% Scholarship
65% Scholarship
>=80% & <90% in Xllth & Graduation
55% Scholarship
55% Scholarship
>=70% & <80% in Xllth & Graduation
45% Scholarship
45% Scholarship
>=60% & <70% in Xllth & Graduation
35% Scholarship
35% Scholarship
>=50% & <60% in Xllth & Graduation
25% Scholarship
25% Scholarship
Student Testimonials
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BBA Frequently Asked Questions
Our BBA program offers industry-aligned specializations like Digital Marketing, Finance
with ACCA, Marketing in collaboration with JK Cement Ltd., and Fintech & Blockchain,
providing students with a competitive edge in emerging business domains.
Yes, students typically select their specialization after gaining exposure to core management
subjects in the initial semesters. This helps them make informed decisions based on their
interests and strengths.
Yes, our Marketing Management specialization is offered in collaboration with JK Cement
Ltd., providing students with practical insights, projects, and networking opportunities
directly from the industry.
Graduates can pursue careers in marketing, digital media, finance, fintech, consulting,
entrepreneurship, and more. The ACCA track also opens doors to international accounting
and finance roles.
Absolutely. We have a strong network of corporate partners and ensure that all students
undertake mandatory internships and live projects to gain real-world experience.
Yes. The program builds a solid foundation in management principles and analytical thinking,
making it an ideal prelude to MBA or other postgraduate studies.
We follow an experiential learning approach that includes case studies, simulations,
workshops, guest lectures, industry visits, and project-based learning.
Yes. Especially in the Finance with ACCA track, students work toward globally recognized
ACCA qualifications during their BBA. Other certifications in digital marketing and fintech
are also encouraged.
Yes. The program encourages innovation through entrepreneurship cells, business plan
competitions, and startup incubation support.
Our dedicated Career Development Cell provides placement training, resume building,
mock interviews, and connects students with recruiters across industries.