This programme provides students with essential skills for success in the business world. It emphasizes effective strategies in public relations, media management, corporate branding, and strategic messaging. Students are prepared to manage internal and external communication for organizations, gaining insights into crisis management, digital communication, and organizational communication. The programme integrates key elements of business management, enabling students to understand how organizations function and how communication can enhance brand strength and competitive advantage. Combining communication with managerial skills, the programme fosters critical thinking and prepares graduates for the complexities of the global business landscape.