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About BBA Sports Management

The BBA (Hons.) Sports Management is a comprehensive  undergraduate program designed to prepare students for dynamic careers in the rapidly expanding global sports industry. This pioneering program represents the first of its kind in Rajasthan, combining core business principles with specialized sports knowledge through strategic industry partnerships.

Program Duration and Structure

  • Duration: 3 years (6 semesters)
  • Degree: Bachelor of Business Administration (Honours) in Sports Management
  • Mode: Full-time, on-campus program
  • Language: English

Unique Program Features

The program distinguishes itself through several innovative elements that ensure graduates are industry-ready upon completion:
  • Industry-Academia Integration: Unlike traditional business programs, this curriculum is co-designed with leading sports organizations, ensuring relevance to current market demands.
  • Experiential Learning Focus: Students engage in real-world projects, live events, and hands-on experiences that bridge the gap between theoretical knowledge and practical application.
  • Comprehensive Skill Development: The program develops both technical sports management skills and essential business competencies required for leadership roles in the sports ecosystem.

Strategic Industry Partnerships

The program's strength lies in its robust industry collaborations that provide students with unparalleled exposure and learning opportunities:

Primary Partners

  • Yadu Sports (JK Cement's Sports Vertical) As the sports division of the renowned JK Cement conglomerate, Yadu Sports brings decades of corporate expertise and extensive network connections to student learning experiences.
  • Krit School of Sports Management This specialized institution contributes advanced sports management methodologies and organizes state-level youth games, providing students with event management experience.
  • Decathlon The global sports retail giant serves as the official industry partner, offering insights into sports merchandising, retail operations, and customer engagement strategies.

Core Curriculum and Focus Areas

The curriculum encompasses five specialized focus areas that address the complete spectrum of sports management:

1. Sports Marketing, Sponsorship and Branding – Students master the art of creating compelling sports marketing campaigns, managing sponsorship relationships, and building powerful sports brands. This includes digital marketing strategies, fan engagement techniques, and revenue generation through marketing initiatives.

2. Event Management and Operations in Sports – Comprehensive training in planning, organizing, and executing sports events ranging from local tournaments to international competitions. Students learn logistics management, vendor coordination, and operational excellence principles.

3. Sports Media & Public Relations – Advanced skills in sports journalism, media relations, crisis management, and digital content creation. Students understand how to craft compelling narratives and manage public perception in the sports industry.

4. Sports Analytics and Data-Driven Decision Making – Modern sports management relies heavily on data analytics for performance optimization, fan behavior analysis, and strategic decision-making. Students gain proficiency in sports statistics, performance metrics, and analytical tools.

5. Sports Law, Governance, and Compliance – Essential knowledge of legal frameworks governing sports, including contract law, player rights, intellectual property, and regulatory compliance across different sports jurisdictions.

Industry Engagement and Practical Learning Signature Events and Experiences

Industry Engagement and Practical Learning Signature Events and Experiences

Sports Management Summit An annual flagship event featuring panel discussions with industry leaders, networking opportunities with professionals, and exposure to current trends and challenges in sports management.

State-Level Youth Games Organized in collaboration with Krit School of Sports Management, these games provide students with hands-on event management experience, from planning and coordination to execution and post-event analysis.

Industry and Field Visits Regular visits to sports academies, stadiums, professional franchises, and sports organizations offer students insights into real-world operations and career opportunities.

Annual Sports Fest Students take complete ownership of organizing SPSU’s flagship sports event, developing project management, leadership, and operational skills while showcasing their athletic and management capabilities.

Live Projects and Internships

The curriculum emphasizes practical application through industry projects, internships with partner organizations, and collaborative assignments that address real business challenges in the sports sector.

Career Prospects and Placement Support

Diverse Career Pathways

Graduates emerge prepared for leadership roles across the expansive sports industry ecosystem:
Sports Event Management Roles:
  • Event Manager for professional sports leagues
  • Tournament Director for sporting competitions
  • Operations Coordinator for major sporting events
  • Venue Management Specialist
Sports Marketing and Communications:
  • Sports Marketing Manager for brands and teams
  • Sponsorship Manager handling corporate partnerships
  • Sports Journalist and Media Relations Specialist
  • Digital Marketing Manager for sports properties
Analytics and Strategic Roles:
  • Sports Analyst providing performance insights
  • Business Development Manager for sports organizations
  • Sports Entrepreneur launching innovative ventures
  • E-Sports Manager in the rapidly growing gaming sector
Management and Administration:
  • Athlete Manager representing professional players
  • Sports Development Officer in government and NGOs
  • Fitness and Recreation Manager for corporate wellness
  • Ticketing and Operations Manager for sports venues

Program Benefits and Unique Value Proposition

Alignment with National Education Policy 2020

The BBA Sports Management program incorporates the latest educational frameworks, emphasizing multidisciplinary learning, skill development, and industry relevance as outlined in NEP 2020.

Comprehensive Curriculum Design The program balances theoretical knowledge with practical application, ensuring graduates possess both conceptual understanding and operational capabilities required for sports industry success.

Focus on Emerging Trends Curriculum content addresses current and future industry developments including digital sports marketing, e-sports management, sports technology, and data analytics applications.

Global Opportunities The program prepares students for international career opportunities through exposure to global sports industry practices, case studies, and best practices from leading sports markets worldwide.

Real Industry Engagement Unlike traditional academic programs, students interact regularly with industry professionals through guest lectures, mentorship programs, and collaborative projects.

Placement-Oriented Curriculum Every course component is designed with employment outcomes in mind, ensuring graduates possess skills immediately applicable in professional settings.

Holistic Development Approach The program emphasizes personality development, leadership skills, communication abilities, and ethical decision-making alongside technical competencies.

Curriculum

POs

PO1- Management Knowledge: Ability to apply knowledge of management concepts and frameworks to the resolution of challenges faced by business.

PO2- Problem Solving: Ability to solve complicated corporate and societal problems by applying different management tools and continuous learning approaches.

PO3- Effective Communication: Develop the skill to communicate successfully to clearly express your ideas and views to different cultures.

PO4- Leadership & Teamwork: To develop the capacity to work in a team and lead towards the attainment of organizational goals.

PO5- Global Perspective and Environmental Awareness: Awareness: Ability to tackle contemporary business challenges and develop an awareness of cross-cultural elements of business, management, and environment.

PO6- Entrepreneurial Perspective: Identify business possibilities and apply managerial abilities to launch, execute, and manage start-ups.

PO7- Code of Conduct: Follow the code of conduct and ethical values in each endeavour. Exhibit awareness of ethical issues and can differentiate ethical and unethical behaviours.

University Excellence and Accreditation

Sir Padampat Singhania University stands as a beacon of educational excellence with impressive credentials that validate the quality of education students receive:

Merit-Based Scholarship Program

SPSU demonstrates its commitment to academic excellence through generous scholarship opportunities that recognize and reward outstanding achievements:
Achievement Level Scholarship Percentage Annual Savings
District Level Recognition 40% INR 60,000
State Level Recognition 50% INR 75,000
National Level Recognition 60% INR 90,000
International Level Recognition 100% INR 1,50,000
These scholarships are renewable annually based on maintained academic performance and can significantly reduce the total program cost for deserving students.

Application Process and Next Steps

How to Apply

Prospective students can begin their application journey through multiple channels:

Online Application:  Visit spsu.ac.in for digital application submission

Campus Visit: Schedule a personal campus tour and interaction with admissions counselors

Information Sessions: Attend virtual or in-person program information sessions

Direct Contact: Call 18008896555 for immediate assistance and guidance

Application Timeline

Application Period: Applications typically open in early calendar year

Selection Process: Aptitude assessment, academic review, and personal interviews

Admission Confirmation: Successful candidates receive admission offers with enrolment deadlines

Program Commencement: Academic year begins in accordance with university calendar

Required Documentation

Academic transcripts from Class X and XII
Identity and address verification documents
Passport-size photographs
Application fee payment confirmation
Any additional documents as specified during application process
Fill Form to Download Brochure

Why BBA Sports Management From SPSU

2nd Best BTech program in India for Research & Placements

Experiential Learning through mentorship by leading Multi National Corporations (MNCs)

2nd Best BTech program in India for Research & Placements

Global Exposure resulting from many MOUs with foreign universities

2nd Best BTech program in India for Research & Placements

Employability support programmes to enhance career opportunities for learners

Our Alumni Working with Fortune
500 Companies

BBA Sports Management Eligibility
Criteria & Selection Process

Eligibility & Fee

BBA Sports Management
The program maintains rigorous academic standards while remaining accessible to motivated students from diverse educational backgrounds:

Academic Requirement: Minimum 60% marks in both Class X and Class XII examinations
Educational Background: Open to students from both science and non-science streams
Age Limit: No specific age restrictions apply

Fee Per Annum 

INR 1.5 Lac

Selection

BBA Sports Management
The admission process employs a comprehensive evaluation approach designed to identify candidates with the highest potential for success:

Aptitude Assessment: Evaluation of analytical thinking, problem-solving capabilities, and logical reasoning skills
Academic Performance Review: Comprehensive analysis of Class X and XII academic records, with emphasis on consistent performance
Interview: One-on-one discussion to assess communication skills, sports passion, leadership potential, and career motivation

Scholarship
worth ₹22Cr

JK Cement Scholarship worth ₹35Cr

Merit Based Scholarship UG Programs
=98% in Xth & Xllth
100% Scholarship
>=95% & <98% in Xth & Xllth
75% Scholarship
>=90% & <95% in Xth & Xllth
65% Scholarship
>=80% & <90% in Xth & Xllth
55% Scholarship
>=70% & <80% in Xth & Xllth
45% Scholarship
>=60% & <70% in Xth & Xllth
35% Scholarship
>=50% & <60% in Xth & Xllth
25% Scholarship

JK Cement Scholarship worth

₹35
Crore

Engineering Program

Merit Based Scholarship PG Programs
=98% in in Xllth & Graduation
100% Scholarship
>=95% & <98% in Xllth & Graduation
75% Scholarship
>=90% & <95% in Xllth & Graduation
65% Scholarship
>=80% & <90% in Xllth & Graduation
55% Scholarship
>=70% & <80% in Xllth & Graduation
45% Scholarship
>=60% & <70% in Xllth & Graduation
35% Scholarship
>=50% & <60% in Xllth & Graduation
25% Scholarship

Student Testimonials

BBA Frequently Asked Questions

The program represents Rajasthan's first comprehensive sports management degree, combining business education with specialized sports knowledge through partnerships with industry leaders like JK Cement, Krit School, and Decathlon.
The program is ideal for students passionate about sports who seek careers in event management, marketing, analytics, team management, or sports entrepreneurship. Prior sports experience is beneficial but not mandatory.
The program covers sports marketing, event management, media relations, analytics, sports law, digital sports management, leadership development, and business fundamentals applied to sports contexts.
Yes, students engage in live projects, internships, state-level event organization, industry visits, and hands-on experiences through partnerships with Krit, Yadu Sports, and Decathlon.
Students receive comprehensive placement assistance through partner organizations, including access to sports leagues, franchises, media companies, and consulting firms specializing in sports management.
Yes, the program maintains partnerships with sports academies and professional franchises, ensuring hands-on exposure through real-time events, internships, and industry projects.
No, prior sports experience is not mandatory. The program builds foundational knowledge and is designed for students from diverse backgrounds who share passion for sports and business.
Graduates can pursue roles as sports event managers, marketing managers, analysts, athlete managers, sponsorship executives, sports journalists, e-sports managers, and sports entrepreneurs across various industry segments.

BBA Sports Management