MBA Digital Marketing and E-Commerce (Delivered by iNurture)

Why MBA Digital Marketing and E-Commerce?

The developments in internet and communication technology have transformed the way business organisations interact with their consumers. Today, it is almost a necessity for every organisation to have a website irrespective of its size. Websites, social media and other online platforms open a door of opportunities for business organisations. Since the competition for reaching out to consumers has moved to online platforms, companies are increasingly focusing on developing digital marketing strategies to sustain and expand in the market. There is need for professionals who have strong fundamental knowledge in the online marketing area and this has led to the introduction of MBA Digital Marketing and E-Commerce at Sir Padampat Singhania University.

Programme Objectives

The programme is specially designed to train aspirants to become successful digital marketing professionals in their careers. The programme also develops strong fundamental knowledge in core management topics.

  • Develop fundamental knowledge in core concepts of marketing management,sales and distribution management, consumer behaviour and business research methods

  • Gain advanced knowledge in strategic management, business law, project management, search engine optimization, search engine marketing and E-Commerce environment

  • Gain exposure to industry scenario through guest lectures and seminars

  • Get an opportunity to work on projects under guidance of experts


  • Graduation (10+2+3) in any discipline. (preferably above 60%)

  • Admission to all SPSU Programmes will be through SPSAT’18

Course Duration:

2 Years.


Admission/ Fee Details

Admissions are open for Sir Padampat Singhania University MBA Digital Marketing and E-Commerce programme 2018. Candidates who are interested in launching a career in web media and online marketing domains are welcome to apply.

Application Fee – Online Application Fee INR 1175

Semester Fee – Rs.101,500 / semester Rs 13000 Registration fee (one time payment) Rs 40000 Hostel fee per semester

Mode of Payment – Demand Draft, Cheque, Online through, HDFC Challan

Loan Assistance – (All nationalized and private banks provide education loan to SPSU students. SPSU has special tie-ups with HDFC Bank, Indian Overseas Bank, Bank of Baroda and State Bank of Bikaner & Jaipur.)

Jobs after completing the course

Digital Marketing

With increase in number of smartphones users and internet users in India and throughout the world, digital marketing will be a key element of every company’s advertising strategies. The online advertising market is expected to hit Rs. 10,000 crore by 2018 according to IBEF. Companies are already moving towards online platforms for improving their reach to consumers. Digital marketing professionals are in high demand currently.


E-Commerce is one of the booming sectors in India and it is expected to become the fastest growing market in the world in next 3 years. Many multi-national companies have acquired start-ups in India and more investments are expected in the years to come. The sector is in need of highly qualified professionals who can take the growth forward.

Career Progression Path for Digital Marketing and E-Commerce

Entry Level(0-2 years exp.) Mid Level (3-5 yrs exp.) Advanced level (5 yrs plus exp.)
Entry Level (0–2 yrs exp) Mid Level (2–7 yrs exp) Senior Level (7+ yrs exp)
Average Salary INR 3,00,000–5,00,000 INR 5,00,000–12,00,000 INR 12,00,000 +
Job Role Online / Display Advertising


Social Media Executive


SEO Executive

PPC Executive

Affiliates Executive

Executive – E-Commerce

Content Writer – E-Commerce

Online / Display Advertising Manager

Social Media Manager

Content Manager

Digital Marketing Manager

SEO Manager

PPC Manager

Affiliates / Partnerships Manager

Assistance General Manager – E-Commerce

Business Development Manager – E-Commerce

Business Analyst – E-Commerce

Vendor Manager – E-Commerce

Account Manager – E-Commerce

Head of Online / Display Advertising

Head of Social / Earned Media

Head of Content

Head of SEM / Natural Search

Head of Paid Search / Media

Head of Affiliates / Online Partnerships

Director – E-Commerce

Brand Manager – E-Commerce

Recruiters who Visited us Recently

At Sir Padampat Singhania University, placement support is part of the academic course and students are well-informed in advance and trained in order to perform well in interviews. The annual recruitment drive invites companies from all verticals and eligible students get attractive career opportunities. Students have been successful in launching their careers through recruitment events conducted at our campus.

Partial List of Organisations Where Our Students Received Employment Opportunities

Our University does not have any branch or study Centre anywhere except our campus at Bhatewar, Udaipur