The developments in internet and communication technology have transformed the way business organisations interact with their consumers. Today, it is almost a necessity for every organisation to have a website irrespective of its size. Websites, social media and other online platforms open a door of opportunities for business organisations. Since the competition for reaching out to consumers has moved to online platforms, companies are increasingly focusing on developing digital marketing strategies to sustain and expand in the market. There is need for professionals who have strong fundamental knowledge in the online marketing area and this has led to the introduction of MBA Digital Marketing and E-Commerce at Sir Padampat Singhania University.
The programme is specially designed to train aspirants to become successful digital marketing professionals in their careers. The programme also develops strong fundamental knowledge in core management topics.
- Develop fundamental knowledge in core concepts of marketing management,sales and distribution management, consumer behaviour and business research methods
- Gain advanced knowledge in strategic management, business law, project management, search engine optimization, search engine marketing and E-Commerce environment
- Gain exposure to industry scenario through guest lectures and seminars
- Get an opportunity to work on projects under guidance of experts
- Graduation (10+2+3) in any discipline. (preferably above 60%)
- Admission to all SPSU Programmes will be through SPSAT’17
For Detailed Syllabus Click here
Admissions are open for Sir Padampat Singhania University MBA Digital Marketing and E-Commerce programme 2017. Candidates who are interested in launching a career in web media and online marketing domains are welcome to apply.
Application Fee – Online Application Fee INR 1175
Semester Fee – Rs.101,500 / semester Rs 13000 Registration fee (one time payment) Rs 40000 Hostel fee per semester
Mode of Payment – Demand Draft, Cheque, Online through, HDFC Challan
Loan Assistance – (All nationalized and private banks provide education loan to SPSU students. SPSU has special tie-ups with HDFC Bank, Indian Overseas Bank, Bank of Baroda and State Bank of Bikaner & Jaipur.)
With increase in number of smartphones users and internet users in India and throughout the world, digital marketing will be a key element of every company’s advertising strategies. The online advertising market is expected to hit Rs. 10,000 crore by 2018 according to IBEF. Companies are already moving towards online platforms for improving their reach to consumers. Digital marketing professionals are in high demand currently.
E-Commerce is one of the booming sectors in India and it is expected to become the fastest growing market in the world in next 3 years. Many multi-national companies have acquired start-ups in India and more investments are expected in the years to come. The sector is in need of highly qualified professionals who can take the growth forward.
|Entry Level(0-2 years exp.)||Mid Level (3-5 yrs exp.)||Advanced level (5 yrs plus exp.)|
|Entry Level (0–2 yrs exp)||Mid Level (2–7 yrs exp)||Senior Level (7+ yrs exp)|
|Average Salary||INR 3,00,000–5,00,000||INR 5,00,000–12,00,000||INR 12,00,000 +|
|Job Role||Online / Display Advertising |
Social Media Executive
Executive – E-Commerce
Content Writer – E-Commerce
|Online / Display Advertising Manager |
Social Media Manager
Digital Marketing Manager
Affiliates / Partnerships Manager
Assistance General Manager – E-Commerce
Business Development Manager – E-Commerce
Business Analyst – E-Commerce
Vendor Manager – E-Commerce
Account Manager – E-Commerce
|Head of Online / Display Advertising |
Head of Social / Earned Media
Head of Content
Head of SEM / Natural Search
Head of Paid Search / Media
Head of Affiliates / Online Partnerships
Director – E-Commerce
Brand Manager – E-Commerce
|Self – employment||Compensation commensurate with the efforts put in|
At Sir Padampat Singhania University, placement support is part of the academic course and students are well-informed in advance and trained in order to perform well in interviews. The annual recruitment drive invites companies from all verticals and eligible students get attractive career opportunities. Students have been successful in launching their careers through recruitment events conducted at our campus.