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The students of Bio-tech and MBA participated in two day workshop conducted by Dr. Shrinivas Rao Mukku who is currently working as Lead Consultant,(Pricing and Reimbursement) Double Helix Development, London, UK. The lecture and workshop extended over two days covered various aspects of management and entrepreneurship with focus on Bio-technology applications in Medical, Industry and Health care. Other fields including development of drugs, Healthcare economics and future of Pharma industry were also the focus of attention. During the workshop the students were divided into groups for presentation of their business plans and marketing strategies. The feasibility of their proposals were later discussed and evaluated during the interactive session.
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